So, farewell then, Red Herring
Founded ten years ago, Red Herring magazine devoted itself to what so many of us wanted to know about in the 1990s: the goings on in the venture capital community. With an IPO in everyone's dreams, Red Herring fed eager readers with tidbits about who was giving and who was getting the coveted start up capital.
All this led to a huge circulation, issues fat with advertising and a payroll that exceeded 300. That was then. Today, the word out of San Francisco is that Red Herring is no more. Hard times have claimed another tech must-read. The website hangs on, telling us in its lead story that Jordan is a technology oasis, but it's slated for disposal as well. When I visited this morning, a popup appeared inviting me to "Save up to 70% on Life Insurance!" In began in a rather eerie fashion, when one thinks of Red Herring's fate: "What Would Happen to Your Family If You Died? Nobody wants to think about it, but the truth is that it can happen."
Yes, indeed. It can happen.
Diarist of the day: Leo Tolstoy, 1 March 1851"Rule. In difficult circumstances always act on first impressions."
Comments
They had a lot of interesting articles, but nobody has time to read phone-book sized periodicals.
Posted by: Ralf Goergens | March 1, 2003 9:49 PM
Dear Ralf
Thanks for your comments. Always welcome. I have here a copy of Fast Company dated December 1999.It's all of 458 pages! Imagine. A magazine consisting of 458 pages. The index of advertisers takes two full pages and they range from Andersen Consulting to www.xircom.com. Go to the latter's site and you get the message: "The Xircom? technical support team has now united with the Intel? customer support team. All products and services you have purchased will continue to receive the same world class customer support that you have become accustomed to." That says it all.
Eamonn
Posted by: Eamonn | March 3, 2003 10:29 PM