A hint of BlackBerry
Say you're a mobile professional and you've got a BlackBerry or some other PDA and you happen to like wine. What you want is some kind of software for taking and sorting notes about what you drink. Step forward the Fitzpatrick brothers who have created TastingBuddy, which has built-in links to The Wine Society and merchants such as Lay & Wheeler. This means that their customers are offered preferential rates and downloadable lists of wines to be presented at merchants' tastings.
Naturally, TastingBuddy synchs to the TastingBuddy website, where you can upload your notes. The site provides registered users with searching and reporting tools and allows you to edit your notes from your PC. This being the era of social networking, you can also choose to share your notes with others. Wine and social networking. Now that could have potential.