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Amusing ourselves to death, again

Andrew Keen Would not mind being in Manhattan this evening. In the Strand Bookstore at 7:00 p.m., when Andrew Keen will sign copies of his new book, The Cult of the Amateur, and then debate its thesis with Time Magazine lit editor Lev Grossmann.

Keen's got the buzz, because when it comes to blogging he's dismissive. No, make that contemptuous. "Bloggers today are forming aggregated communities of like-minded amateur journalists?.?.?.? where they congregate in self-congratulatory clusters," he says, and continues, "Millions and millions of exuberant monkeys — many with no more talent in the creative arts than our primate cousins — are creating an endless digital forest of mediocrity. For today's cult of amateur monkeys can use their networked computers to publish everything from uninformed political commentary to unseemly home videos, to embarrassingly amateurish music, to unreadable poems, reviews, essays and novels." Ouch! Me an "exuberant monkey"? That hurts.

But it was only a matter of time before a Keen in some form or other emerged. The user-generated content craze was bound to create a backlash. What is good, though, is that Keen is sharp. He writes well and argues convincingly. Shrugging him off won't work because he's got the market for his ideas well sussed. An awful lot of media professionals are on his side because they hate what he calls the "anything goes" aspect of online publishing, and the book's subtitle, "How the Internet is killing our culture", will appeal to all those who don't understand what's happening, but feel that it's out of control and in the hands of pornographers, criminals, Islamists and teenagers.

But we have been here before. In 1985, to be precise. That was when the media theorist and cultural critic Neil Postman published his marvellous book about television, Amusing Ourselves to Death. The humanist Postman believed that "there is a limit to the promise of new technology, and that it cannot be a substitute for human values." By confounding serious issues with entertainment, television demeans and undermines political discourse by making it less about ideas and more about image, he noted. Postman was right, of course, but he was unable to halt the inexorable march of technology, and the same fate awaits Andrew Keen. Just hope his book is as elegant and inspiring as Postman's was.




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