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The Telegraph's shameful (Palin) link baiting

1108telegraph.jpgThe Daily Telegraph has hit upon a winning formula for capitalizing on the global euphoria surrounding the election of Barack Obama. The calculation is as simple as it is cynical and it can be defined as follows: Obama+Palin+death = pageviews. A cursory look at the paper's "Most Viewed" homepage tab shows how this is done and how popular it can be. A typical URL, which is designed to maximize traffic, demonstrates how the snare is crafted :

http://www.telegraph.co.uk/news/newstopics/uselection2008/sarahpalin/3405336/Sarah-Palin-blamed-by-the-US-Secret-Service-for-death-threats-against-Barack-Obama.html

The resulting "story" is a crackpot mixture of flotsam and jetsam from the election that ended last Tuesday, but that does not prevent Tim Shipman for playing the conspiracy card. The MSM never-ending campaign strategy is now clear: Combine Obama with Palin, even if there is no connection, to manufacture "news". This may bring the Telegraph more pageviews in the short term, but it further reduces the paper/site as a reliable source of information. Sad. But that's the new journalism for you.




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