Social Search will kill SEO
One of the most terrifying things about the Knowledge Economy is that everything new is old before it gets a chance to develop crow's feet. Take SEO, or Search Engine Optimization, which is, depending on where you stand, a scam, a life-or-death business strategy or a parasite hosted by Google. SEO has become a nice little earner for a lot of snake oil salesmen, but just as the "discipline" is getting on its feet, along comes this...
"Compete.com estimates that search.twitter.com attracted nearly 3,000,000 unique visitors in September. That's a drop in the bucket compared to Google, but it's up 550% year-over-year. Now that Twitter has a deal with Microsoft to deliver its search results over Bing (and speculation is that a deal with Google will follow) we are likely to see more creative efforts to integrate social content. Three years from now, the SEO tactics we've work so hard to learn may seem quaint indeed."
"Will All You Learned About SEO Be Worthless?" asks Paul Gillen. To even pose the question is to suggest the answer. Get ready for those online Social SEO workshops. Only $799 to you, madam at the back. And you, sir, at the side?
