The frog is the new tiger
Still smarting from the hurt of putting all its expensive advertising into the Tiger Woods basket, the "global management consulting, technology services and outsourcing company" that is Accenture has opted for some lower-profile faces. You can't go wrong with creatures seems to be the thinking. Given that the Rainy Day logo is a frog, we're delighted to see Accenture coming around to our idea of marketing symbolism. Frogs rule! And they don't bite, either.
