The link economy vs. the site-less web
In July last year, Jeff Jarvis was in a mighty rage because "The Associated Press is becoming the enemy of the internet because it is fighting the link and the link is the basis of the internet." Today, the AP has more than 10,000 fans on Facebook. What gives? Well, the news agency is simply going to where the conversation's taking place. And, as more and more people spend more and more time on Facebook, building relationships is the name of the new game. Facebook is a natural place for media businesses to be.
Paul Gillan calls this the "site-less web" and if he's right it poses a real challenge to the "link economy" that Jeff Jarvis has such faith in. Gillan says that what's happening is "a classic case of technology outpacing people's ability to understand it." He adds that "the website as we have known it is diminishing in importance, influencers are magnifying their voices and the rules of engagement are being reset." Pistols at dawn!
