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Gonzo and Franz and Don

Thursday, 10 May, 2012

The online bookseller Good Books donates all its retails profits to Oxfam projects. Here, the late Hunter S. Thompson meets Franz Kafka in a proposed Good Books ad that’s all about change. The creatives are based in New Zealand and they call their agency String Theory. Don Draper would have been pleased with this clip, which is a kind of post-modern extension of The Wheel.


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