As a motto, ABO: Always Be Optimizing doesn’t sound half as compelling as ABC: Always Be Closing, which was immortalized by Alec Baldwin in Glengarry Glen Ross, but it’s useful and less menacing. If your business involves getting people to read your digital content, ABO is far better than ABC.
In this era of devices, content creators need to be social, mobile and visual and that means getting a handle on responsive design. Definition: “Responsive design is an approach to web presentation in which a site is crafted to provide an optimal viewing experience across a wide range of devices, from desktop computer monitors to tablets to mobile phones.” That’s why Rainy Day now looks the way it does today. This latest iteration is a decisive step down the long road to being all things to all things digital.
When it comes to the practice of responsive design, Ethan Marcotte has written the book, and Karen McGrane has kept the momentum going with Content Strategy for Mobile. Anyone wishing to get a general overview of the field should read the Smashing Magazine article, “Responsive Web Design: What It Is and How To Use It” by Kayla Knight. It’s superb. Here, she summarizes the challenges:
“With more devices come varying screen resolutions, definitions and orientations. New devices with new screen sizes are being developed every day, and each of these devices may be able to handle variations in size, functionality and even color. Some are in landscape, others in portrait, still others even completely square. As we know from the rising popularity of the iPhone, iPad and advanced smartphones, many new devices are able to switch from portrait to landscape at the user’s whim. How is one to design for these situations?”
For those who’d like to learn more, “What The Heck Is Responsive Web Design?” by John Polacek is very entertaining.