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Sky blue drab green

Sunday, 6 January, 2013

Winfield Sky Blue

Home for the Christmas from Brisbane, Australia, were Kieran O’Brien and Hazel O’Sullivan and they brought with them, by request, an example of Australia’s laws on cigarette and tobacco “plain packaging”, which came into force on 1 December. These latest restrictions replace brand logos and colours with dull olive-green coverings. The effect in the case of the British American Tobacco Australia brand, Winfield Sky Blue, is particularly surreal. Gone forever are the evocative Winfield red, white and brilliant blue colours, and in their place is generic drabness. The law also requires cigarette packs to carry stark warnings about the dangers of smoking along with gruesome images of diseased body parts and depictions of children made ill by their parents’ smoking. This is social engineering of the most questionable kind.

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