In 1968, Andy Warhol said that “In the future, everyone will be world-famous for 15 minutes.” The prediction was an immediate hit as it hit the nail of the nascent celebrity culture right on the head. But that was then and in 2013 the Zeitgeist has sped up to the point where 15 minutes feels like an eternity. Enter Vine, which is based on a tweeted version of the Warholian concept that now reads, “In the future, everyone will be world-famous for 6 seconds.” And that fame will loop eternally.
But isn’t six seconds an absurdly short time frame for anything? To even ask the question is to misunderstand the nature of sharing online. According to Wired: “It’s clear that Vine’s unique recording process, and specific six-second time limitation, is what will spark creative videos.”