Subscribe via RSS Feed Connect on Google Plus Connect on Flickr

Cranberries and Red Bull

Tuesday, 27 August, 2013

There’s sugar in Red Bull, but that hasn’t hindered its march to global dominance in the energy drinks segment. Close to five billion cans of the stuff were sold in 2011, and the Austrians are masters of marketing the drink because they keep on spotting clever ways to insert themselves into stories where the colour red has a role to play. As in the growth and harvesting of cranberries as filmed so beautifully by Alex Horner.

“Cranberries can serve as a good source of supplemental antioxidants. Simply put, antioxidants protect our bodies from harmful molecules we are exposed to every day of our lives.” So says The Cranberry Institute, which has a clear interest in talking up the benefits of the red berries. So what are the facts? Well, cranberries are produced by the Vaccinium macrocarpon plant that’s grown extensively in the northern USA and Canada, and they do contain many healthy, natural compounds. So if you drink cranberry juice, you’ll be taking in relatively large amounts of antioxidants called anthocyanidins which, like all antioxidants, stabilize and ultimately destroy free radicals, the potentially damaging compounds produced in your body as byproducts of metabolism or after exposure to environmental toxins. Be aware, though, that the Memorial Sloan-Kettering Cancer Center says “cranberry juice has not been shown to treat or prevent cancer.” What’s more, the “cranberry juice” that reaches the consumer often contains higher levels of sugar than are to be found in Red Bull.


Comments are closed.