In the civilized company of the newsosaur

Sunday, 16 March, 2014

Last year, the Reuters Institute for the Study of Journalism at Oxford University reported that 55 percent of individuals under 35 preferred digital media as their primary news source, as compared with 5 percent in the same age category who preferred print. Last week, eMarketer predicted that UK mobile advertising spending will top £2 billion this year and overtake newspaper advertising revenue for the first time ever.

Newspaper companies famously failed to make the pivot to the web. If they don’t get the social/mobile marketplace right, there won’t be a third chance because they’ll be out of readers and revenues. That would be a tragedy for the newsosaur and its civilized companions.

L'Hotel Città,

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