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DE$IGN and $TYLE and NERD$

Tuesday, 25 March, 2014

Thus spoke Google: “That’s why we’re so excited about wearables — they understand the context of the world around you, and you can interact with them simply and efficiently, with just a glance or a spoken word.” Along with monitoring our health and fitness, wearables will give us real-time information, and for those programmers who wish to create wearable experiences for their existing apps to see how they appear on round and square devices, Google began offering its Android Wear Developer Preview last week.

But is the hoodie-wearing brigade well placed to offer consumers stuff to wear? Of course not. Just look at how Jan Koum, the newly-minted billionaire CEO of WhatsApp, dresses. But while they might be inelegant in appearance, the nerds are very clever and that’s why Google yesterday announced a partnership with the Italian eyeglass frame-maker Luxottica, which owns the Ray-Ban and Oakley sunglasses lines. Remember what Patti Smith said? “My sunglasses are like my guitar.”

Note: Apple has stolen Angela Ahrendts from Burburry, to be the company’s new head of retail. She’s got a distinct sense of fashion and lots of experience running a company with lots of style. And the interview there was conducted by Joseph Rosenfeld, who styles himself as “Silicon Valley’s must trusted Brand Strategist for high-profile individuals.” Instead of hoodies, his (male) clients might be nudged towards wearing leggings.

Comments (1)

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  1. Your referencing of my viewpoint is not entirely accurate. Almost zero percent of my clients would receive a recommendation to wear leggings. The point of the post you reference is that the choice to wear them should be available to any man. I would not characterize in any way that leggings are preferred to hoodies. In a professional setting neither are acceptable for a high level manager or executive.