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World Cup ad does not mention World Cup

Friday, 4 April, 2014

Starring Portugal’s Cristiano Ronaldo, England’s Wayne Rooney and Brazil’s Neymar, this video ad from Nike shows each of its sponsorees getting into the flow for the main event, which starts 69 days from today. But why is there no mention of the World Cup itself? Because up there with Coca Cola, Visa, Sony and Emirates is the name of Adidas, one of the top-line sponsors of Brasilia 2014 and one of Nike’s main rivals. Great clip, though.


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