Subscribe via RSS Feed Connect on Google Plus Connect on Flickr

Felix Salmon gets promiscuous and goes post-text

Thursday, 24 April, 2014

“Text has had an amazing run, online, not least because it’s easy and cheap to produce,” says @felixsalmon, who is leaving Reuters and joining Fusion. Back in May last year, Salmon wrote about what he calls Promiscuous media, in which he exhorted: “Let content live where it works best; that way, the publishers of that content will be able to present something with maximal coherence and a minimum of feeling that they’re trying to do something they’re not particularly good at. The publishers who win are going to be the ones with addictive, compelling, distinctive content.”

At Fusion, Salmon will be putting this commandment into action: “If our audience is on Instagram, we’ll make 15-second videos for them on Instagram. If they’re on Upworthy or BuzzFeed or Vox or even Snapchat, we’ll try to find a way to reach them there, too. It’s what I call promiscuous media: put everything where it works best.”

In order of priority, Fusion defines itself as “Pop culture. Satire. News.” It is the future of digital content, probably.


Filed in: Media • Tags: , , , , , ,

Comments are closed.