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Facebook needs an ethical code

Tuesday, 1 July, 2014

So, Facebook manipulated users’ feeds for a psychology experiment. Why is this is controversial? Over at Animal, Sophie Weiner explains:

“Apparently what many of us feared is already a reality: Facebook is using us as lab rats, and not just to figure out which ads we’ll respond to but to actually change our emotions. According to the authors of this study, it was all perfectly legal. Using an algorithm that can recognize negative or positive words, the researchers were able to comb through NewsFeeds without actually viewing any text that may have been protected under users’ privacy settings. “As such, it was consistent with Facebook’s Data Use Policy, to which all users agree prior to creating an account on Facebook, constituting informed consent for this research,” the study’s authors wrote. That’s right: You consented to be randomly selected for this kind of research when you signed up for Facebook. Might want to check out that User Policy again.”

Is anyone is surprised by this?


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