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The Vimeo deal with the Weed Guy

Monday, 17 November, 2014

The New York-based video-sharing website, Vimeo, is ten years old this month. Different yardsticks can be used for measuring its tenacity and its success. The 170 million unique visitors a month, for instance, and then there’s the reaction of the censors. Vimeo is blocked in China and in Turkey, too. In May, Tifatul Sembiring, Indonesia’s Communications Minister, announced the banning of Vimeo, citing the country’s anti-pornography law. Coincidentally, the ban followed a global wave of acclaim for Joshua Oppenheimer’s documentary, The Act of Killing.

With 70 percent of Vimeo’s audience residing outside the US, the company is rolling out new feature to enable filmmakers “subtitle their work in dozens of languages,” says Bloomberg. And it’s taking a jab at the Netflix behemoth. High Maintenance is a tentative step towards capturing a sliver of the streaming audience. In essence, Brooklyn immigrants and natives call upon the services of the Weed Guy to help them manage the stresses of borough life. Ecologically correct, he delivers by bike and helps his clients handle their crises, with an air of Stoicism and an eye for the main chance. Katja Blichfeld and Ben Sinclair, the pair behind the series, have the talent to advance Woody Allen’s observations of neurotic New Yorkers to the gluten-free, hipster level.


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