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TAG Heuer + Xiaomi

Wednesday, 7 January, 2015

Silke Koltrowitz, reporting for Reuters: “TAG Heuer is pushing ahead with plans for a smartwatch to more directly compete with the likes of the Apple Watch and may make acquisitions to help drive the strategy, its head said on Tuesday.”

Matt Richman, an up-and-coming tech blogger, is not buying it: “TAG Heuer’s smartwatch won’t sell. There’s no market for it,” he wrote. His reasoning: “In order to have even a chance of being as feature-rich as Apple Watch, then, TAG’s smartwatch will have to pair with an Android phone. However, TAG wearers aren’t Android users. Rich people buy TAG watches, but rich people don’t buy Android phones.”

But what if rich people were to buy those “Apple of China” phones? In his predictions for 2015, Fred Wilson noted: “Xiaomi will spend some of the $1.1bn they just raised coming to the US. This will bring a strong player in the non-google android sector into the US market and legitimize a ‘third mobile OS’ in the western world. The good news for developers is developing for non-google android is not much different than developing for google android.”

TAG Heuer and Xiaomi? Matt Richman points out that Jony Ive, the Senior Vice President of Design at Apple, said, “Switzerland is fucked,” but China and Switzerland might not be so easy to dismiss.

Xiaomi


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