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Adobe hoisted with his own petard

Thursday, 29 January, 2015

Background: “Matt Asay is vice president of mobile for the Digital Marketing business at Adobe, responsible for charting the Adobe’s mobile strategy and extending its lead as the mobile marketing leader.” So goes the company profile, which adds that “Asay writes regular columns for ReadWrite, TechRepublic and InfoWorld.” And it was for ReadWrite that Asay opined thus two years ago: “Apple is reportedly developing a smart watch made from curved glass. Does it really have a choice? With iPhone sales stalling, the Cupertino innovator is in desperate need of another hit product…”

John Gruber gleefully seized upon this in light of Tuesday’s Apple announcement of record-breaking results and sales of 34,000 iPhones an hour in the first fiscal quarter of 2015. In simple terms, Apple is making $8.3 million an hour in profit 24/7, which is, as Gruber put it, “Absolutely. Insane.”

Along with exposing the folly of Asay, Gruber had another go at Adobe by drawing attention to a piece from 2011 by Christopher Dawson in ZDNet about the lack of Flash Player support in iOS: “So when will Apple finally jump on the train?” asked Dawson. “If Flash isn’t a universal standard, it’s about as close as you can get for web multimedia… I give Apple a year until they cave. Android tablets will just be too cool and too useful for both entertainment and enterprise applications if they don’t.”

Exercising great restraint, Gruber linked to the sound of the final nail being hammered into the Flash coffin: “YouTube announcing today that they’re now defaulting to HTML5 video.”

“For tis the sport to have the enginer Hoist with his owne petar”. Shakespeare gave that line to Hamlet 400 years ago. It holds true today, especially in the Apple/Adobe drama.

Hamlet


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