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Payments: Facebook has a message for paij

Wednesday, 18 March, 2015

Facebook hired PayPal’s David Marcus last summer to manage its messaging products, and in the company’s July earnings call, Mark Zuckerberg implied that a payment product was coming. And here it is: Facebook users can tie their debit card to their account to transfer money to one another with Messenger. “The Messenger app now includes a small ‘$’ icon above the keyboard which opens a payments screen where users can type the amount they wish to send,” reports Kurt Wagner for Re/code. The feature will be rolled out on iOS and Android in the US before launching internationally.

paij All of this will be watched with interest, no doubt, in Wiesbaden, where the paij app is headquartered. When the European Web Entrepreneur of the Year Awards were handed out last year, the Female Web entrepreneur Award went to Sylvia Klein, founder and managing director of paij. “Strategic partnerships and system integrations will help paij to determine the future of mobile payment apps initially in Germany, Austria, Switzerland, and later Europe in general,” she stated. “In the long haul paij has the potential to establish a mobile payment concept taking on global challenges.”

The “long haul” has a short shelf life these days and it’s not just Facebook’s Messenger that’s ante portas. Apple Pay is shaping up to be part of that “global challenge” that paij will have to deal with. By the way, paij might need to move up a gear or two if it’s develop a convincing European battlespace strategy. The company’s last tweet was on 18 February, the most recent Facebook post was on 2 March and those to click the blog link on the company’s site get this alert:

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If you are seeing this message, the website for blog.paij.com is not available at this time.
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Obviously, paij needs to work on its messaging.


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