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Post-pub with Swill, Thirstie and Drizly

Friday, 20 March, 2015

“A good local pub has much in common with a church, except that a pub is warmer, and there’s more conversation.” So said William Blake (1757 – 1827), engraver, poet, painter, thinker and drinker. “Liquor when you want it, where you want it” was not a Blake slogan, but it is the motto of Thirstie, an on-demand alcohol startup that plans to dis-intermediate the pub by bringing the booze to you. Actually, Thirstie does not deliver the hard stuff itself. It enables customers to order alcohol from stores that already deliver, instead. In this way, it is following a familiar path: “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate.” To which we can now add, Thirstie, the on-demand drink service, that doesn’t touch it.

But Thirstie isn’t the only runner in the race to change drinking habits. Swill and Drizly are in the same space, and BrewDrop dominates the market in Austin, where Thirstie announced yesterday that it had raised a $1.1 million seed round. Cheers!


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