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Visca el Barça vs. mia san mia on the second screen

Tuesday, 12 May, 2015

A number of initiatives have been started in recent years to encourage more women to learn about computing, such as Ada Developers Academy, and Google, for its part, says it has given more than $40 million to organizations working to bring computer science education to girls. The reality, though, is that tech is still very much a man’s, man’s world and this impression was reinforced last week at the EIT Innovation Forum in Budapest, where Emanuela Zaccone was the only female nominee for the 2015 Awards.

Zaccone is the co-founder of TOK.tv, a platform that lets users chat to their friends while watching a game, such as tomorrow night’s Champions League semi-final between Juventus and Real Madrid. As it happens, the two teams are TOK.tv partners and Zaccone pitches her second screen play as a win-win for both sides as their fans, scattered around the world, can sit on the same virtual couch during a match and the clubs can monetize this engagement. And what about tonight’s Barcelona vs. Bayern Munich game, which pits the Catalan Visca el Barça against the Bavarian mia san mia cultures? Zaccone smiles. “We’re talking,” she says. The two teams are global players in every sense of the term and their joint presence on the TOK.tv platform would add considerably to its reach.

Back in 2007, when Emanuela Zaccone was working on her PhD thesis at the University of Nottingham, she had a hunch that a combination of social media streams and audio-visual content would lead to to new forms of audience participation in entertainment. She was right. From her vantage point in Rome today and in her role as Social Media Strategist at TOK.tv, she’s proving that a woman can transform a man’s game.

Emanuela Zaccone


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