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BlackBerry vs. iPhone: beauty matters

Monday, 25 May, 2015

When the iPhone first appeared in 2007, senior management at RIM were convinced that their customers valued the iconic BlackBerry keyboard far more than the innovative Apple touchscreen. The mobile business was about security and efficiency instead of novelty and entertainment, they believed. In the Wall Street Journal, Jacquie McNish and Sean Silcoff examine this fatal shortsightedness in The Inside Story of How the iPhone Crippled BlackBerry. Snippet:

‘By all rights the product should have failed, but it did not,’ said David Yach, RIM’s chief technology officer. To Mr. Yach and other senior RIM executives, Apple changed the competitive landscape by shifting the raison d’être of smartphones from something that was functional to a product that was beautiful.

‘I learned that beauty matters… RIM was caught incredulous that people wanted to buy this thing,’ Mr. Yach says.”

Did video really kill the radio star? Tech historians still debate that question, but they are less divided by this fact: The inability of RIM to combine seamless internet access with an aesthetically pleasing experience mortally wounded the BlackBerry.

BlackBerry


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