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GTD with @taylorswift13

Monday, 22 June, 2015

“I write this to explain why I’ll be holding back my album, 1989, from the new streaming service, Apple Music,” wrote Taylor Swift on Saturday in a Tumblr post titled “To Apple, Love Taylor.” Key Apple watcher, John Gruber, found her arguments reasonable and remarked, “Not sure what the solution is here.” But before the ink was dry on that, Eddy Cue, Apple’s senior vice president of Software and Services, found the solution.

One would not call Cue the most active user of Twitter. So far this month, he’s posted just three times: on 8, 14 and 17 June. “Tough Warriors loss last night, but exciting day today! #WWDC15” he wrote on 8 June. Not a man for commenting on current affairs, is Eddy Cue. And then, three tweets in the last two hours!!!

Twitter is clearly the new way of GTD. All power to social media. Compare this with how long music rights deals take to negotiate. Not to mention the endless haggling involving Greece and the euro. Anyway, Taylor Swift responded swiftly:

Changing its policy in public is a big story, but it’s not a big deal for Apple as the royalties involved are almost trivial, given its vast resources. When you have $200 billion in cash, some decisions are easier than others. But the move raises an important question: How will Apple ensure that the labels will pay their artists?


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