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Paja escribir!

Monday, 29 June, 2015

Figures from the fourth quarter of last year showed that 78 percent of South African mobile internet users were active on WhatsApp. Malaysia was second on the global list and, in third place, was Argentina. What’s driving this? Well, WhatsApp is simple to use, it’s free, it’s fast and there are no ads, no games or no gimmicks. And there’s another thing in South America: voice messages. WhatsApp introduced voice messages in 2013 and users in Argentina have fallen in love with the feature.

Writing in Motherboard, Kari Paul notes that the voice message fits with Argentina’s talkative culture. “The volleying of voice messages often starts off with the same phrase: ‘Paja escribir,’ or ‘Too lazy to write.’ Then the exchange begins.” The result? “Everyone in Buenos Aires Is Communicating by Voice Memo Now.”


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