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Alphabet: abc.xyz

Tuesday, 11 August, 2015

“We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations, and is the core of how we index with Google search!” Larry Page, CEO of Alphabet, the new Google “Operating Structure”.

The domain name abc.xyz is clever as it indicates that Alphabet will cover everything from A to Z. And the alphabet offers endless food for Alphabet wordplay as Jean-Marie G. Le Clézio illustrates in Mondo et autres histoires. Snippet:

“At the same time, he spoke to Mondo about everything there was in the letters, about everything you could see in them when you looked and when you listened. He spoke about A, which is like a big fly with its wings pulled back; about B, which is funny, with its two tummies; or C and D, which are like the moon, a crescent moon or a half-full moon; and then there was O, which was the full moon in the black sky. H is high, a ladder to climb up trees or to reach the roofs of houses; E and F look like a rake and a shovel; and G is like a fat man sitting in an armchair. I dances on tiptoes, with a little head popping up each time it bounces, whereas J likes to swing. K is broken like an old man, R takes big strides like a soldier, and Y stands tall, its arms up in the air, and it shouts: help! L is a tree on the river’s edge, M is a mountain, N is for names, and people waving their hands, P is asleep on one paw, and Q is sitting on its tail; S is always a snake, Z is always a bolt of lightning, T is beautiful, like the mast on a ship, U is like a vase, V and W are birds, birds in flight; and X is a cross to help you remember.”


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