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Time passes, love fades and Dylan meets Big Data

Wednesday, 30 December, 2015

Although he’s a poet and a philosopher, Bob Dylan is not so ivory-tower that he scorns advertising, especially if it helps the Bob Dylan business. Back in 2004, he appeared in a commercial for Victoria’s Secret lingerie. In 2008 he did ads for Cadillac, and in 2009 he partnered with will.i.am for a Pepsi spot that aired during the Super Bowl. In October, IBM pulled off quite a coup when it coaxed Dylan into appearing in a commercial for its artificial intelligence software Watson. “I can read 800 million pages per second. My analysis shows your major themes are time passes and love fades,” Watson tells Dylan as the two riff on a song idea.

According to IBM, five Watson services analyzed 320 songs from Dylan’s archive and came up with the key trends of time passing and love fading. The message of the ad is that Watson not only thinks but learns about a topic. Among those topics are Big Data, Industry 4.0 and the Internet of Things (IoT), all of which will be major themes here on Rainy Day in 2016.

The IoT is about connecting devices to the internet (and/or to each other). This includes everything from phones to washing machines to wearables and almost anything else you can think of. The concept also covers machine components such as an airplane engine or the drill of an oil rig. According to Gartner, more than 20 billion devices will be part of the IoT by 2020.


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