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It’s not about the bike. It’s about the app.

Saturday, 2 January, 2016

There’s no web address to be seen on the brand being pedalled here. Instead, foodora, an “on-demand food boutique that offers meals from the most beloved restaurants that traditionally don’t deliver,” urges people to download the app from the Apple and Android stores. By the way, foodora is what you get when you mix Hurrier (Canada), Suppertime (Australia) and Heimschmecker (Austria) with Urban Taste (Germany). They’ve all been gobbled up by Delivery Hero in Berlin. It’s about the app; not the bike.

foodora


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