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Liam Neeson in ‘Death of an OLED TV Salesman’

Wednesday, 3 February, 2016

In conjunction with Sunday’s Super Bowl 50, LG has just released a commercial for its Signature OLED TV. It must have cost a fortune as it stars Liam Neeson and was produced by Ridley Scott. Is it a winner? The Verge is deathly: “…we’ve got a schlocky 60-second journey through a Tron knock-off fantasy land, with Neeson growling cliches about how ‘the future belongs to us.'” John Gruber is equally morbid: “As with many Super Bowl ads, I feel like they would’ve gotten more bang for their buck by just setting fire to a few million dollars in cash and putting the video on YouTube.”

“My character is an enigmatic man from the future who has traveled back to the present day on a very important mission,” said Liam Neeson to/for LG. “He represents that inner appeal, that curiosity we have to find out about the future.”

One gets the feeling at times that Ridley Scott has made a handsome trade of recycling memes from the iconic television commercial that introduced the Apple Macintosh personal computer. But is LG happy to be placed in a spectrum that’s 30 years behind Apple? Is it so incurious that it’s willing to be associated with a tired rerun of “1984”?


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