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Who lost in New Hampshire?

Tuesday, 9 February, 2016

Prediction: The big losers in New Hampshire will be the media. The obsessional coverage of Donald Trump and his every quip and comment has put the issues in second place. Donald Trump “Now the airwaves are cluttered, there are too many messages, and in a Tower of Babel society we all focus on that which everybody else does,” wrote Bob Lefsetz in his newsletter a week ago. Snippet:

“But that does not mean television and newspapers did not love telling his story, it injected excitement, it sold advertising, and in the era of big data it was all opinion all the time. True, there were polls showing Trump with significant traction, but the data pros said that at this point in the game polls are unusually inaccurate.

But don’t let the facts get in the way of a good story.”

What we are witnessing in this phase of the US presidential race is herd media. The New York York Times has already decided that Hillary Clinton is the best choice, while the Guardian calculates that whipping up Trump frenzy is good click bait. The only alternative to the biased, cynical MSM looks like being Twitter.


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