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Mobile is everything, everywhere

Friday, 19 February, 2016

On Monday, the annual Mobile World Congress begins in Barcelona and the slogan this year is “Mobile Is Everything.” Those who follow the industry, will be aware that the Barcelona motto echoes the title of a presentation made by Benedict Evans in October 2014: “Mobile is Eating the World.” Both claims sound somewhat bombastic, but that’s only because many people are unaware of how powerful smartphones have become.

Most mobile phones today are equipped with an array of sensors and these enable completely new kinds of connected experiences. This can be seen in the title of a Barcelona event titled Digital Farming and Connected Car. Visitors to the “Digital Farming” presentation will see how “how field sensors transfer data directly to the farmer — with important information on water needs, fertilizer supplies and the right time of harvest.” The informed farmers will then drive (laugh?) all the way to the bank in their SEAT Connect cars, which will “initiate parking and fueling transactions,” while “Payment will be conveniently done in-car through Samsung Pay.”

“Where there’s muck, there’s money” was the old saying about farming. The updated version goes, “Where there’s data, there’s money.”

Looking at the bigger picture in which connectivity is redefining farming and transport, we find ourselves in a world where our bodies, homes and factories are becoming part of an invisible network of sensors called the Internet of Things (IoT). Is mobile a subset of this Fourth Industrial Revolution or is it the catalyst? That’s the debate that will rage this year. In Barcelona, it seems that they’ve made up their minds: Mobile is everything.

Mobile World Congress


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  1. The IoT of farms, cities and 5G | Eamonn Fitzgerald's Rainy Day | Monday, 22 February, 2016