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We become what we behold

Sunday, 13 March, 2016

“We become what we behold. We shape our tools, and thereafter our tools shape us.” — Marshall McLuhan

While this quote is often attributed to McLuhan and is said to be found in Understanding Media, it does not appear in his book at all. In fact, it was partially coined — “We shape our tools, and thereafter our tools shape us.” — by Father John Culkin, SJ, a Professor of Communication at Fordham University in New York and a friend of the Canadian intellectual, who explored the idea in A schoolman’s guide to Marshall McLuhan, published in The Saturday Review on 18 March 1967.

Johnny's hands


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