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Twitter @ 10: life with hashtags

Monday, 21 March, 2016

It’s Twitter’s 10th birthday today. The first tweet, sent on 21 March 2006 by CEO and cofounder Jack Dorsey, then an NYU student, read: “just setting up my twttr.” Three years later, Twitter became the news when Janis Krums beat the pro snappers to the punch by tweeting a photo of US Airways Flight 1549 crash-landed in the Hudson River.

Twitter on the Hudson

If there’s a negative, it’s the amping up of public shaming, which has been well documented by Jon Ronson. PR manager Justine Sacco joked on Twitter: “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” The ensuing cyber tsunami of vilification was such that Sacco lost her job and became an object of hate. Dr. Walter Palmer, the Minnesota dentist who shot Cecil the Lion, faced similar Twitter shaming.

The upside, however, is that everyone can share an opinion on Twitter, which has expanded and democratized global debate. Just look at the current US presidential campaign. Hillary Clinton has 5.7 million followers, Bernie Sanders has 1.75 million and people retweet the utterances of Donald Trump thousands of times:

With its platform, Twitter has become a go-to source for breaking news; with its minimalism, it’s a minor art form and with its reach, it has morphed into a powerful marketing tool. But there’s competition from visual formats like Instagram & Snapchat and the result is that Twitter is now worth $11.6 billion, down from $40 billion in 2013. Still, @twitter is 10 today and that’s cause for celebration. Happy Birthday! #LoveTwitter

Twitter @ 10


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