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So, let’s action that

Thursday, 31 March, 2016

The American linguist Arika Okrent wrote a book once and gave it a mouthful of a name: In the Land of Invented Languages: Esperanto Rock Stars, Klingon Poets, Loglan Lovers, and the Mad Dreamers Who Tried to Build A Perfect Language. On her YouTube channel, the videos have crisper titles: French Phrases Hidden in English Words, The Evolution of Dude and Why is English Spelling so Weird? Her latest offering tackles the dreaded management-speak and packs a lot of erudition into 3 minutes and 32 seconds.

A follow-up, we hope, will examine such current awfulness as “synergy”, “going forward”, “deliverables”, “empower”, “leverage” and, worst of all, the hideous habit of starting a sentence with the word “so.”


Comments (1)

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  1. Not half as bad as the ludicrous “Lookit”used by the hoards of supposedly articulate sporting heroes of today on RTE.
    Lookit,it’s awful!
    Howya?