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We need to talk about the smart home

Tuesday, 5 April, 2016

The “smart home” is a bit like the “paperless office.” Lots of promise, but the prospect remains untidy. The smart home landscape is cluttered with multiple standards and inelegant solutions, but some big names are determined to bring order to the household hub: Alphabet is making its bid with Nest and Samsung has acquired SmartThings.

For smaller smart home players like Wink, the encroachment of Apple and Alphabet is ominous. Wink launched in 2014 with a strategy tethering several competing standards, but the future turned grim when its parent, Quirky, the ambitious incubator, went broke last year. Flex came to the rescue, however, and Wink now claims to have 1.3 million devices on its network. Given all this turmoil, it’s not surprising Wink has a sense of humour as this clip, with its nod to fears of a robotic future, shows.


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