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The burger bot

Monday, 18 April, 2016

Example 1: “Given nature of my work, I’m involved on Burger King® brand digital matters,” writes Steve Greenwood, who shows that one can dispense with the “the”.

Example 2: “Over last few months, my team and I have embarked on an exciting new journey: taking a traditionally offline company and turning it digital.”

Grammar aside, that company is Restaurant Brands International, which owns the Burger King brand. Burger King is big, Facebook is big and Steve Greenwood sees a global synergy in the making: “And one of most dominant existing user behaviors on mobile is with messaging and in particular Facebook Messenger,” he notes. His goal: to build “automated capabilities like bots” on the Messenger platform. Here’s his vision:

“You can use Messenger to book a flight, request an Uber, and later this year, we will begin releasing our bot on Messenger, which will at some point provide a whole new way to order a Whopper and all your other favorite Burger King food — all without leaving Messenger.”

The bots are coming, and they are hungry.


Filed in: AI, Facebook • Tags: , ,

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