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Facebook predicts the end of text. Fail

Friday, 17 June, 2016

After 2020, Facebook “will be definitely mobile, it will be probably all video,” said Nicola Mendelsohn, head of Facebook’s operations in Europe, the Middle East and Africa, at a conference in London on Tuesday. Mendelsohn even suggested that the written word will be replaced by moving images and sound:

“The best way to tell stories in this world, where so much information is coming at us, actually is video,” Mendelsohn said. “It conveys so much more information in a much quicker period. So actually the trend helps us to digest much more information.”

Does it? Facebook is said to be hosting eight billion views a day on its platform, but most of that is happening in silence. Millennial news site Mic, which is averaging 150 million monthly Facebook views, said 85 percent of its 30-second views are without sound, while PopSugar says its silent video views range between 50 and 80 percent. Note: Facebook counts a view at three seconds.

The result is that publishers are now creating videos that have the same look and feel and they increasingly feature text that does the talking, as it were. This Facebook video about a futuristic bike features visuals with a text explanation of the content. Prediction: Text will outlive Facebook and cat videos.


Filed in: Facebook, Video, YouTube • Tags: , , ,

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