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Language acquisition à la Goldman Sachs

Sunday, 31 July, 2016

The noun is returnship (plural returnships) and it’s a blend of return + internship. Definition: “A returnship is an internship-like program for experienced workers seeking to re-enter the workforce after an extended absence, often in a new line of work.”

The notion of “returnship” is central to The Return Hub, recently launched by Dominie Moss, who has spent 20 years in London’s financial services industry as a commodities trader and then in executive search. According to the “mission statement,” The Return Hub is “a campaign to raise the profile of returning women with employers in the financial sector.” Naturally, it’s got a hashtag: #timetoreturn

If one scrolls to the end of the extensive homepage, this appears: “*Returnship — a term trademarked by Goldman Sachs.” And it’s a fact. Goldman Sachs started its returnship program in 2008 and trademarked the term. “We are committed to help facilitate the ‘on-ramping’ process” is how Goldman Sachs puts it in “Start Your Journey Back to Work with the Goldman Sachs Returnship® Program.”

What’s the real meaning of that ® symbol there? Well, it indicates that a trademark has been federally registered with the U.S. Patent and Trademark Office, which defines a trademark as a “word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of goods of one party from those of others.”

Note: Trademarks protect the words and symbols that identify the sources of goods and services. Patents, on the other hand, protect inventions and improvements to inventions, while copyright protect artistic or literary works. Unlike copyrights and patents, trademarks can be perpetual, as long as a company keeps using its trademark. The only way to lose a trademark is if it becomes the generic name for a product or service. A trademark does not mean, however, that no one else can use your word, phrase, or symbol in connection with any and all goods and services. It means only that somebody else can’t use a similar trademark with similar goods or services.

One imagines that our learned friends in the City considered this matter in detail before advising The Return Hub to embellish its offering with the applicable asterisked notice at the bottom of the page: “*Returnship — a term trademarked by Goldman Sachs.”


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