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“Put it off for a bit. All life is putting off.”

Tuesday, 9 August, 2016

“I am a storyteller, using film, animation and a peculiar imagination to solve problems, connect people, and make change,” says Stuart Langfield tongue-in-cheek, using all the clichés of the trade. He’s fond of that story one, though: “I’m also developing a brand storytelling system for Shopify’s product marketing films,” he says. That should help pay the bills. The Ottawa-based e-commerce software maker more than doubled its sales in the second quarter of this year to $3.4 billion.

When storytelling was young and commerce was not preceded by an e plus a hyphen, Thomas More said, “What is deferred is not avoided.” Some 500 years later, Anthony Burgess said, “Put it off for a bit. All life is putting off. Well, not entirely.” In that spirit, Stuart Langfield tackles that most unavoidable of chores: Procrastination.

“But indefinite visions of ambition are weak against the ease of doing what is habitual or beguilingly agreeable; and we all know the difficulty of carrying out a resolve when we secretly long that it may turn out to be unnecessary. In such states of mind the most incredulous person has a private leaning towards miracle: impossible to conceive how our wish could be fulfilled, still — very wonderful things have happened!” — George Eliot, Middlemarch


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