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10 Years in 10 Seconds

Friday, 21 October, 2016

When Apple celebrated its 40th anniversary earlier this year, it made a commemorative video titled 40 Years in 40 Seconds. So, will it release a 10-second video next year to mark the 10th anniversary of the launching of the iPhone? Steve Jobs unveiled the magical device to the public on 9 January 2007 at the Macworld convention in San Francisco, and the first generation arrived in the shops on 29 June. Ten years later, it remains the best mobile phone on the market.

One school of thought believes Apple will ignore the anniversary completely and focus on the future, while another thinks that it will names next year’s version the “iPhone 10” and turn the anniversary into a major branding event. The feeling here is that the occasion will be marked in a special way on 9 January.

“Every once in a while, a revolutionary product comes along that changes everything. And Apple has been — well, first of all, one’s very fortunate if you get to work on just one of these in your career.
Apple’s been very fortunate. It’s been able to introduce a few of these into the world.
In 1984, we introduced the Macintosh. It didn’t just change Apple, it changed the whole computer industry.
In 2001, we introduced the first iPod, and… it didn’t just – it didn’t just change the way we all listen to music, it changed the entire music industry.
Well, today, we’re introducing three revolutionary products of this class.

The first one: is a widescreen iPod with touch controls.
The second: is a revolutionary mobile phone.
And the third is a breakthrough Internet communications device.

So, three things: a widescreen iPod with touch controls; a revolutionary mobile phone; and a breakthrough Internet communications device.

An iPod, a phone, and an Internet communicator. An iPod, a phone … are you getting it?
These are not three separate devices, this is one device, and we are calling it iPhone.
Today, today Apple is going to reinvent the phone, and here it is.”

Excerpt: Transcript — Steven Jobs, iPhone Keynote, 9 January 2007


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