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BMW Vision: selling miles, not cars

Tuesday, 15 November, 2016

How will cars function in the future? What role will cars play in the future? These are the questions BMW is dealing with today because tomorrow is just around the bend and the Bavarian auto maker wants to know if it should brake or accelerate. The idea that an autonomous car would drop you off at work, come back to pick you up in the evening, with all the shopping you ordered neatly arranged on the back seat, still sounds too far-fetched to most, but not to BMW’s engineers.

In their Vision Next 100 scenario, they envisage a world where artificial intelligence powers autonomous vehicles, where traffic jams and are eliminated and the accident rate is reduced to zero. In this increasingly urbanized world, autonomous ride-sharing will be the norm and 90 percent of today’s vehicles will no longer be needed on city streets. Of the current two million cars in New York City, only 200,000 will be needed, for example.

On the face of it, then, the future does not look bright for automobile manufacturers. Why make cars if people won’t need them? Cars will still be produced, of course, because the Ubers of tomorrow will want fleets of them, but it’s the business model that’s going to change. BMW will make its money from selling miles to passengers instead of selling cars to individual customers. Well, that’s how they see tomorrow’s world from the top floors of the BMW Hochhaus in Munich.

BMW


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