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Man vs. Machine

Saturday, 21 January, 2017

“A good receptionist should have certain characteristics: helpful, friendly, organized. But do they need to be human?” That was the question posed in Davos, where the future of work was debated with an increasing intensity during the past few days. The elites will do fine in the robotic revolution but they could still lose their sinecures, and more, if those dispossessed of jobs and dignity rise up against their new overlords.

Michael Marczewski is a motion designer based in London and working at ManvsMachine. His “Vicious Cycle” clip, which features a group of autonomous robots performing a range of repetitive functions, is fitting for this post-Davos moment because it ponders what might happen if the demands become unbearable for the robots. The music is by Marcus Olsson, one half of Kungen & Hertigen, a sound team based in Stockholm and Eksjö. The other half is Staffan Gustafsson.


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