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Netflix does design

Tuesday, 24 January, 2017

“A chair is the first thing you need when you don’t really need anything, and is therefore a peculiarly compelling symbol of civilization. For it is civilization, not survival, that requires design.” — Ralph Caplan

The art of design is the theme of Abstract, an documentary series from Netflix that starts on 10 February. The eight episodes will profile a designer at the top of their discipline: architect Bjarke Ingels, automotive designer Ralph Gilles, illustrator Christoph Niemann, interior designer Ilse Crawford, graphic designer Paula Scher, photographer Platon, stage designer Es Devlin and shoe designer Tinker Hatfield.

“So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: ‘Let’s make it simple. Really simple.’ Apple’s design mantra would remain the one featured on its first brochure: ‘Simplicity is the ultimate sophistication.'” — Steve Jobs

NEWS: Apple’s Mac Pro, Touch Bar MacBook and original Air designer, Matt Casebolt, will now be designing Teslas.


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