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The algorithm will read your story today, Homer

Wednesday, 15 February, 2017 0 Comments

Modern mythology is created in film studios. There, the stories the global village has come to depend on for its entertainment and inspiration are turned into drama, comedy, action, science fiction, fantasy, thriller, horror, crime, noir, epic, western, war, romance, musicals, blockbusters…

As in the days of Homer, the secret of success is to tell the tale with emotion and imagery that the audience cannot forget. Easier said than done, of course, but if you’ve got $43,000 the American Film Institute Conservatory in Hollywood Hills will take it and, in return, you’ll get some of that old storytelling magic. Blurb: “Tomorrow’s storytellers are placed in a hands-on, production-based environment and are trained by a group of dedicated working professionals from the film and television communities.” In the end, however, it all comes back to Homer: “The AFI Conservatory doesn’t believe there is a formula for making films. Fellows are instead encouraged to find and develop a unique voice as they are trained in the art of storytelling.”

This is all very touching but it doesn’t mention the Epagogix algorithm. Epagogix is a privately-held UK company that “brings together expertise in risk, finance, artificial intelligence and film analysis to create innovative tools and solutions for the hard decisions that senior company directors need to make.” Yes, that’s right, “film analysis.” So, how does it work? Here goes:

Epagogix works confidentially with the senior management of major film studios, large independents and other media companies, assisting with the selection and development of scripts by identifying likely successes and probable ‘Turkeys’; helping to quantify a script/project’s commercial success; and advising on enhancements to the Box office/audience share potential.

Epagogix’s approach helps management of this most critical financial risk by delivering accurate predictive analysis of the Box Office value of individual film scripts, and by identifying and quantifying how and where to improve their commercial value. If requested, Epagogix sensitively bridges the gap between the financial and creative aspects of film production by providing quantified insights and advice to those responsible for script development.

Note the advice “to those responsible for script development.” That’s you, Homer.

Homer


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