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Gramable

Thursday, 6 April, 2017

The adjective Gramable refers to an image that’s suitable to post on the social media platform Instagram. Example: “Ann’s impressionistic photo of the Clontarf seafront was, like, totally Gramable.”

Today, being Gramable is an asset. “When anyone with a steady hand and a Stila eyeliner can find themselves featured on a brand’s Instagram page, professional makeup artists have to find ways to establish their work. An Instagram portfolio is a start.” So wrote Hilary Milnes on Glossy last Thursday in a piece tilted How the ‘Instagram look’ gave rise to a new makeup artist. Miles says that the top Instagram beauty hashtag, #instabeauty, yields 11.8 million results, and adds that Pixability, the video advertising buying and marketing software company, doesn’t differentiate between “beauty influencers” who have professional training or work as makeup artists because it’s almost impossible to tell. Snippet:

“We’ve found there’s no point in differentiating,” says Jackie Paulino, vp of customer success at Pixability. “Brands are interested in looking at who has the most subscribers and who is growing the fastest. From there, they figure out who’s the best fit for their audience and voice. They’re not asking about professional training. Just like a social media star, makeup artists can build their own brands online.”

Message: Be Gramable. (Hat tip for the word: Niamh O’Brien, Hoodman Blind).

Ann's Gram


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