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WeChat is the world in China

Saturday, 6 May, 2017

Ben Thompson writing on Wednesday about Apple iPhone sales in China distills the challenges into one word, one app: WeChat. Here’s how he puts it:

“The fundamental issue is this: unlike the rest of the world, in China the most important layer of the smartphone stack is not the phone’s operating system. Rather, it is WeChat. Connie Chan of Andreessen Horowitz tried to explain in 2015 just how integrated WeChat is into the daily lives of nearly 900 million Chinese, and that integration has only grown since then: every aspect of a typical Chinese person’s life, not just online but also off is conducted through a single app (and, to the extent other apps are used, they are often games promoted through WeChat).”

The piece by Connie Chan referred to by Thompson is the must-read for anyone wishing to learn about the WeChat phenomenon: When One App Rules Them All: The Case of WeChat and Mobile in China. And for those who don’t get the revolution that WeChat represents, this paragraph by Ben Thompson is sobering:

“There is nothing in any other country that is comparable: not LINE, not WhatsApp, not Facebook. All of those are about communication or wasting time: WeChat is that, but it is also for reading news, for hailing taxis, for paying for lunch (try and pay with cash for lunch, and you’ll look like a luddite), for accessing government resources, for business. For all intents and purposes WeChat is your phone, and to a far greater extent in China than anywhere else, your phone is everything.”

WeChat


Filed in: Apple, China • Tags: , , ,

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