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iPhone: A perfect 10 for the perfect device at 10

Friday, 30 June, 2017

“Here’s to the #iPhone that changed the world, to the man who dreamed it & the people at Apple who have never stopped looking to its future.” So tweeted @tim_cook yesterday.

It’s been ten years since the iPhone went on sale and, looking back, John Gruber gives it a “Perfect Ten.” Snippet:

“The iPhone’s potential was obviously deep, but it was so deep as to be unfathomable at the time. The original iPhone didn’t even shoot video; today the iPhone and iPhone-like Android phones have largely killed the point-and-shoot camera industry. It has obviated portable music players, audio recorders, paper maps, GPS devices, flashlights, walkie-talkies, music radio (with streaming music), talk radio (with podcasts), and more. Ride-sharing services like Uber and Lyft wouldn’t even make sense pre-iPhone. Social media is mobile-first, and in some cases mobile-only.”

Gruber adds that Nokia and BlackBerry weren’t just disrupted by the iPhone, they were “utterly obliterated.” And he declares that the full potential of the iPhone is still to be discovered: “No product in the computing age compares to the iPhone in terms of societal or financial impact. Few products in the history of the world compare. We may never see anything like it again — from Apple or from anyone else.”

For all those who now say that they saw it coming, a re-reading of “Mobile, smartphones and hindsight,” which Benedict Evens published on 9 February last year continues to reward. Superbly researched, beautifully presented and elegantly written, the piece is filled with wisdom:

“It’s always fun to laugh at the people who said the future would never happen. But it’s more useful to look at the people who got it almost right, but not quite enough. That’s what happened in mobile. As we look now at new emerging industries, such as VR and AR or autonomous cars, we can see many of the same issues.”

The future happened 10 years ago and the words used by Steve Jobs when he revealed the iPhone to the world continue to echo:

“So, three things: a widescreen iPod with touch controls; a revolutionary mobile phone; and a breakthrough Internet communications device. An iPod, a phone, and an Internet communicator. An iPod, a phone… are you getting it?

These are not three separate devices, this is one device, and we are calling it iPhone.”

Perfect. 10.


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