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The BuzzFeedfication of the New Republic

Thursday, 10 August, 2017

Times hilarious, times terrifying is Franklin Foer’s account of how the pursuit of digital readership ruined The New Republic. “When Silicon Valley Took Over Journalism” is filled with gems. Example:

Once a story grabs attention, the media write about the topic with repetitive fury, milking the subject for clicks until the public loses interest. A memorable yet utterly forgettable example: A story about a Minnesota hunter killing a lion named Cecil generated some 3.2 million stories. Virtually every news organization — even The New York Times and The New Yorker — attempted to scrape some traffic from Cecil. This required finding a novel angle, or a just novel enough angle. Vox: “Eating Chicken Is Morally Worse Than Killing Cecil the Lion.” BuzzFeed: “A Psychic Says She Spoke With Cecil the Lion After His Death.” TheAtlantic.com: “From Cecil the Lion to Climate Change: A Perfect Storm of Outrage One-upmanship.”

And The New Republic now? Trump, Trump, Trump and more Trump. It’s all about those clicks, you see. Once upon a time, and a very long time ago it was, The New Republic was an important liberal-moderate magazine. Now, it’s just one more silly site.


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