A Dyson EV is on the horizon

Monday, 2 October, 2017

“It has remained my ambition to find a solution to the global problem of air pollution. At this moment, we finally have the opportunity to bring all our technologies together in a single product. So I wanted you to hear it directly from me: Dyson has begun work on a battery electric vehicle, due to be launched by 2020.”

So wrote Sir James Dyson to his employees last week. It was news, but not a surprise. In October 2015, Dyson bought solid-state battery company, Sakti3, for $90 million, which he said had “developed a breakthrough in battery technology.” That Dyson is working on an electric vehicle has been apparent in its recent hiring: executives from Aston Martin and Tesla are among those headhunted. Dyson says it has a team of “over 400 strong” on the project and it plans to invest more than £2 billion in the venture. The vehicle is set to hit the road in 2020, and Asia will be a key market. The company’s decision to open a tech centre in Singapore this year with a focus on R&D in AI is part of a greater global strategy.

Founded in 1987, Dyson is best known for its home appliances, including its bagless vacuum cleaners, fans, heaters and a hair dryer and the company’s revenue reportedly hit £2.5 billion last year. Because most Dyson devices use small, efficient electric motors, the company sees itself as an electric motor company, not a vacuum cleaner company, and electric vehicles are very much about motors.

Writing about Sir James and his dreams, Jack Stewart noted yesterday in Wired: “He could enforce Britain’s strong tradition of producing boutique automakers, the likes of Aston Martin, Lotus, TVR, MG, and Caterham.”

Dyson


Comments are closed.